A New Home for Draft, Drape & Make.

A new home for Anna Harper’s Draft, Drape & Make, a sewing school and creative community that was ready for a new strategy, new identity and a more considered customer journey via a new website, copy and optimised SEO.

The new website brings Anna’s world of sewing, pattern drafting and creative learning together in one place. Designed to make discovering and accessing her classes easier, it creates a clearer journey from the first point of discovery through to course sign-up, while laying the foundations for the next stage of community building and growth.